Last updated October 14, 2025
Cognitive-Behavioral Therapy (CBT) interventions are often geared towards targeting the thoughts, feelings, and behaviors that are perpetuating this overly active avoidance system. CBT skills are focused on developing more helpful and balanced perspectives of oneself and social interactions, while learning and practicing approaching one's feared and avoided social situations over time.
If you have ever noticed your body tense up as you enter a social situation, your thoughts become focused around your self as an object of social evaluation and judgment, your attention scanning for possible signs of danger in the form of negative evaluation, and your emotions telling you to escape or inhibit your behavior, you are likely familiar with what it feels like to have your avoidance system activated. This system is designed to prevent us from being exposed to danger. Much has been written and understood how in Social Anxiety Disorder, one's thoughts perpetually over-estimate the probability of, and likely intensity of the danger, i.e. a negative social outcome such as being judged negatively.
As it turns out, research has indicated that one's approach system is actually a separate biobehavioral system than ones avoidance system, not just being two sides of one continuum. This system involves the positive and energizing thoughts and emotions that motivate a person to seek a positive experience in their environment, such as gaining a friend or partner through initiating social interaction. A research article by Kashdan, Weeks, and Savostyanova, 2011, hypothesized that the amount of energy and effort people with high social anxiety spend trying to self-regulate and control aspects of their avoidance system dampens their ability to experience, see, and feel the positive and naturally reinforcing aspects of social situations.
When people with high social anxiety tend to conceal or suppress emotions, lack an attentional bias towards the positive in social situations, exhibit fear in response to overtly positive social events (any attention is bad attention), and of course avoid the opportunity for positive social encounters altogether, their ability to experience the positive is significantly diminished. This idea opens up an underdeveloped area of thought for helping social anxiety, going beyond interventions to neutralize these unhelpful components, to also include potential ways of directly increasing the probability and/or intensity of positive and rewarding aspects of social situations. Ultimately, we don't want to just be able to survive the battle of a social encounter, we want to learn to see and feel the positive meaning, exciting opportunity, pleasurable encounter, and enriching interaction in our interpersonal life.
We can draw on other research into ways of developing positive emotions in applying this to social situations, such as:
About the author
Dr. Yeilding earned his doctorate in Clinical Psychology from the California School of Professional Psychology. He is a Diplomate of the Academy of Cognitive Therapy, and he currently serves as a board member for the National Social Anxiety Center, which is dedicated to fostering evidence-based treatment for social anxiety. Dr. Yeilding specializes in helping adults and adolescents with depressive and anxiety disorders, specializing in treating social anxiety, insomnia, panic disorder, OCD, and managing and finding growth in life transitions. He uses Cognitive-Behavioral Therapy and mindfulness strategies, proven strategies that provide results.

YCBT Services is proud to be the Bixby Knolls - Long Beach, CA regional clinic for the National Social Anxiety Center, which was established to make quality psychotherapy services available to those in need.
Through research, collaboration and educating clinicians and the public, NSAC is committed to improving services and care for people seeking help for social anxiety. Visit NSAC here for more information about Social Anxiety.